Kiev became the first Ukrainian city, which created a digital Outdoor-mediagallery of the 75” Ultra HD display
The gallery has United in one network of 32 professional 75” Ultra HD display set with two sides of the Boulevard section for almost 2 km from Bessarabia square to Victory Square. In addition to advertising, on all carriers at the same time there is information about the weather for today and tomorrow, the exact time and traffic jams in Kiev.
Six months ago, on this stretch of the Boulevard Shevchenko was placed 134 advertising city light. However, after the approval of the Kiev city Council 20.04.2017 g. the Rules of advertising, the number of outdoor advertising in Kyiv should be reduced in different aspect areas for 47-75 %. Capital operators advertising supported this decision in 2018 dismantle their structures, reduce the number and replace old inventory with new digital media .