Photo: the Main slogan of the show – Be sustainable! (Be sustainable!)

Ukrainian Fashion Week in Kiev was opened with the display of collections of young designers. It was the first time in all the years of the fashion show.

In Kiev on Saturday, February 1, begins the long-awaited main fashion event, Ukrainian Fashion Week. Designers will present their collections autumn-winter 2020/2021. The highlight of the show was that for the first time in 46 seasons it opened with the runway shows are not famous and young designers FASHION SHOW ACCELERATOR.

These designers – participants of the educational program of Ukrainian Fashion Council are winners of national and international competitions.

During the opening of their collections presented nine talented young designer brands:

  • Q Anastasia Padalka
  • FIVE, Julia Brigida
  • ANNKARA, Anna Karatsupa
  • KATERYNA HELLA, Catherine Gella
  • POSTUSHNA, Julia Postusa
  • KARINA MELNICHENKO, Melnichenko Karna
  • MIYO, Salome Butkovska
  • YADVIGA NETYKSHA, Jadwiga Netyksha

Ukrainian Fashion Week is going to present several screenings in non-stop format, specifically to ensure that as many young artists could present their fashion collection.

The main focus and motto of this fashion season – Be sustainable!, that is, be sustainable and conscious. Moreover, the slogan is addressed as designers (the call to sew clothes from èkomaterialy) and to buyers (to purchase, not all in a row, for longer wearing quality clothing).

“The most important thing is still our emphasis is on conscious consumption. It talks about the fact that we are very guilty before the world. The fact that we do not buy very high quality stuff and that stimulate their production,” – said the founder and head of the organising committees of the show Iryna Danylevska.

It is worth noting that in the first day of the show in women’s clothing was dominated by masculine style – this masculine chic, which was made of sharp lines and strict jackets. By the way, the trend in the masculinity maintains its position for several seasons.

As for color, then in the present collections of young designers mainly dominated by dark colors: dark brown to contrast with white, dark green. But there were bright notes of red, yellow, purple, shades of green and blue.

At the opening of the Ukrainian Fashion Week was attended by many famous personalities. In particular, lit up TV presenter Kate Osadchaya, Dasha Tregubova, Victoria Batui, Svetlana Volnova, star of the reality sho Bachelor Ramin Achakzai, Ukrainian gymnast Anna Rizatdinova, musicians Dmitry Kadnai and Phil Kolyadenko, the winner of the show Dances with stars z-2019 Eugene the cat, a secular person Vitalina Yushchenko, Olga shurova and others.

Ukrainian Fashion Week is held in Mystetskyi Arsenal will last until February 5.

Ukrainian Fashion Week was founded in 1997 and became the first week of pret-a-Porte in Eastern Europe.

Recall that named the main fashion trend of winter-2020.

Also wrote about the schedule of Ukrainian Fashion Week FW 20/21.

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